Tap Into Nature
(Winning entry for Cream Collective 2020)
Royal Society for the Protection of Birds in Collaboration with Travel For London can prolong a positive change which occurred during lockdown.
The problem: During the lockdown people visited parks a lot more than before, but what will happen once the world opens up again?
The insight :People find bird song enjoyable.
The creative solution: Posters inside tube stations which will remind people to get off a stop earlier on their rout and walk through a park. The design in simple depicting a bird shaped out of the tube lines and informing of the nearest station which is next to a park.