Halloween campaign for Habito: ‘Mortgages made easier’
The problem: Mortgages seem like scary financial concepts with words that sound terrifying. They are much like the monsters which appear around Halloween.
The insight: The phrases used in contracts and documentation associated with mortgages sounds positively frightening.
The creative solution: These words only seem frightening. In a way they are wearing a scary costume. This typography led campaign shows how scary the terminology seems and then reveals its meaning, showing the audience that there’s nothing to be afraid of.