Worked in a creative team to create a campaign which empowers visually impaired people.
We took on the challenge to create a risqué campaign for Durex that fought for diverse representation and empowerment in sex for visually impaired individuals. With strategic use of Braille on the condom packaging, on public transport grab poles and posters, the campaign was conceptualised to excite all audiences but specifically to reach visually impaired individuals through tactile assets.
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